Color Theory: Empowerment

Powering up with color seems to be the takeaway from the Pantone Color Institute’s spring 2019 fashion color trend report for New York Fashion Week.

Attention-grabbing red-related and orange-y tones dominated the season’s leading five colors, with Fiesta, Jester Red, Turmeric, Living Coral and Pink Peacock ranking first through fifth, respectively. Their names alone relay a certain verve for inanimate aesthetics. Some might chalk up the list’s pink-infused hues as remnants of the Women’s March pink-hatted supporters or the current “pink wave” of female candidates running for political office in the U.S.

Pantone Color Institute’s executive director Leatrice Eiseman said, “From a psychological standpoint, when you look at what the colors mean, the hotter colors particularly in the red family are all about empowerment. That’s a word that has gotten some play that is really going to show itself in the spring collections. Confident, uplifting, joyful hues, but the undercurrent is empowerment to all of them.” - WWD

Lets take a look at our own collaboration RE/Form by Zaha Hadid Design; who’s founder - Zaha Hadid was a fierce advocate for women in the creative fields and innovation in architecture and design. This collection consists of 22 designs, all of which are inspired by Hadid’s work with the opening launch @ZahaHadidGallery during London Design Festival September 2018.