Electric
If generations are shaped by their environments, then that makes Generation Z our first truly digital natives. Unlike any other generation so far, they’ve had instantaneous and often limitless access to communication, information, and entertainment via talk, text, social media, streaming, and video.
But does constant contact make Gen Z any different than millennials? So far, experts studying the question have all seemed to conclude the same thing: yes. Research shows being plugged-in has given them very different tendencies, traits, and habits than their predecessors.
We present you ELECTRIC. A plugged-in and engaging collection that glows with intensity, but also reveals a truly introspective and serious side.
